The Customer Data Management (CDM) Software Imperative: Building a 360-Degree View in the Digital Age
In today’s intensely competitive landscape, the customer is firmly at the center of business strategy. Understanding customer needs, preferences, behaviors, and interactions is paramount to delivering personalized experiences, fostering loyalty, and driving sustainable growth. However, the sheer volume and diversity of customer data generated across numerous touchpoints – websites, mobile apps, social media, in-store interactions, … Read more